Half of Roblox’s 57 Million Daily Users Are Under Age 12. What Could Go Wrong?


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My kids sat me down for slide presentations on their school-issued Chromebooks detailing what they want for Christmas. Appalling, sure, but I figure they’re building IPO roadshow skills that could pay off in a future easy-credit cycle.

Both lists included Robux, the digital currency of Roblox (ticker: RBLX). Since its first day of trading in March 2021, its market value has fallen from $38 billion to under $17 billion. Growth stocks have struggled in general this year, and Roblox suffered two recent one-day pummelings: 21% in November, when it reported a bigger-than-expected loss, and 16% this past Thursday, when it disclosed a sales-growth slowdown in November.